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From Last Resort to Core Offering: The ICHRA Opportunity Brokers Can't Ignore Any Longer


Date | Time

Tuesday, March 31, 2026
1:00PM – 2:00PM

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ICHRA is no longer an alternative strategy—it’s becoming a growth engine for forward-thinking brokerages.

With explosive year-over-year adoption and employer demand at record levels, ICHRA has quickly shifted into the mainstream. Brokers who lead with ICHRA are strengthening client retention, expanding into new market segments, and accelerating revenue growth.

The question is no longer if you should understand ICHRA.
It’s whether you’re positioned to win with it.

Join Gary Daniels, Head of Growth Strategy & Carrier Partnerships at Thatch, and Chad Schneider, Head of Broker Channel at Thatch, for a strategic conversation designed specifically for brokers who want to evolve their business model and stay competitive in a rapidly shifting marketplace.

Together, they bring both carrier-side executive leadership and hands-on broker channel growth experience.

In this Running Your Business webinar, they will explore:

  • Why ICHRA should be part of your initial strategy conversation—not a fallback solution

  • How leading brokerages are packaging and positioning ICHRA for growth

  • What separates firms successfully scaling ICHRA from those struggling to gain traction

  • The operational and sales shifts required to confidently integrate ICHRA into your long-term business strategy

If you’re focused on growing your brokerage—not just maintaining it—this webinar will give you a clearer roadmap.