The Long-term Care (LTC) portal is a forum for NABIP members to engage on industry best practices in the sale and service of LTC products. It will help you start a conversation about LTCI with clients, expand your business, and plan for unprotected risks your clients face. The information below will provide basic knowledge, and you may find it useful to partner with a long-term care planning specialist, once you have opened the door to further conversation.
Additionally, for members who wish to connect with peers and participate in long-term care discussions, the NABIP Broker to Broker platform is a valuable resource that we encourage you to utilize.
LTC Landscape in the United States
As the long-term care sector becomes more and more important as the number of seniors in America increases, many states have begun to act where the federal government has not. Considering this, NABIP has created this map to visualize the LTC landscape across the states. This will help NABIP and the LTC working group collaborate on tracking this ever-changing landscape.

LTCI Resources
- Healthcare Happy Hour Podcast: Resurgence of Long-Term Care Insurance: Trends and Insights - In this episode of Healthcare Happy Hour, David Saltzman and Steve Cain, director, sales & business development leader, at LTCI Partners, discuss the evolving landscape of long-term care insurance. They explore the current state of the market, the impact of demographic shifts, and the role of public programs in shaping private insurance conversations. The discussion highlights the importance of long-term care planning and the need for financial advisors to engage clients in these critical discussions. Looking ahead, they anticipate continued growth and demand for long-term care solutions as awareness increases.
- Video: LTC Working Group Insights: Hear from NABIP's LTC Working Group leaders as they break down market and legislative developments in one of the fastest-growing areas of employee and executive benefits. The Working Group partners with NABIP staff to advocate at federal and state levels for greater access and affordability of LTC insurance.
- Genworth Cost of Care Map
- Alzheimer's Disease and Dementia
- A Shopper's Guide to Long Term Care Insurance (NAIC)
Producer's LTCI Education
Publications & Articles
Videos