In this episode of Healthcare Happy Hour, host David Saltzman interviews Craig Gussin, president & CEO of Auerbach & Gussin. Craig shares his journey from starting in life and disability insurance to becoming a trusted media resource in health insurance. He discusses the importance of proactive media engagement, building relationships with media outlets, and effectively communicating with the public. Craig emphasizes the need for insurance professionals to position themselves as resources for consumers and the media, providing valuable insights and education. He also offers advice for aspiring media experts in the industry.
Takeaways
- Craig Gussin transitioned from life insurance to health insurance, finding his passion.
- Building relationships with mentors is crucial in the insurance industry.
- Proactive media engagement can position you as a trusted expert.
- Educating the public about health insurance is a key responsibility.
- Effective communication should be simple and relatable to the audience.
- Insurance professionals should always aim to be a resource for the media.
- Understanding the demographics of your audience is essential for effective messaging.
- Dress appropriately for media appearances to connect with the audience.
- Collaboration with local media can enhance visibility and credibility.
- Continuous learning and adaptation are vital in the ever-changing health insurance landscape.
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