In this episode of Healthcare Happy Hour, host David Saltzman engages with NABIP President Susan Rider to discuss the evolving landscape of the benefits and insurance industry. They explore the fragmentation within the industry, the importance of member engagement, and the integration of technology and AI to enhance member services. Susan shares insights on professional development, the significance of designations, and the association's efforts to modernize its brand. The conversation also highlights the need for academic partnerships and the establishment of a rapid response media team to strengthen community engagement and advocacy efforts.
Takeaways
- The industry is becoming increasingly fragmented, requiring tailored member journeys.
- Engagement varies by individual preferences and can include leadership roles or local chapter involvement.
- AI is being integrated into NABIP's operations to enhance member services.
- The magazine has transitioned to a quarterly format to better meet member needs and reduce costs.
- Professional designations are essential for advisors to differentiate themselves in a competitive market.
- Academic partnerships are being developed to inspire the next generation of insurance professionals.
- NABIP aims to be a trusted voice in healthcare policy discussions.
- The association is modernizing its brand to be more inclusive of diverse membership.
- A rapid response media team is being established to enhance community engagement and advocacy.
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