An Overview of the Medicare Marketing Rule

At the beginning of May, CMS released a final rule on “CY 2023 Policy and Technical Changes to the Medicare Advantage and Medicare Prescription Drug Benefit Programs.” While this rule encompasses a variety of revisions to Medicare policies, including Part D benefit regulations, the most relevant (and troubling) portion of the rule concerns new requirements for “marketing” calls. The intention of this rule is to stop fraudulent or misleading actors – such as certain call centers – from manipulating Medicare beneficiaries. However, the rule’s overly broad scope also applies these new regulations to licensed agents and brokers. This webinar conveys everything we know so far about these requirements and how you can comply with them.