ICHRA has quietly become one of the fastest-growing solutions in employee benefits—and the brokers who recognized this early are reaping the rewards. With explosive year-over-year adoption and employer demand at an all-time high, ICHRA has moved from alternative to mainstream in just a few years. And brokers who lead with it are seeing stronger client retention and faster growth. Watch this on-demand conversation with Thatch to hear why ICHRA deserves a spot in your initial recommendations, how to sell it confidently, and what separates advisors who win with ICHRA from those who don't.
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