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Beyond the Checkbox: A Medicare Certification Built for Agents

October 1, 2026  |  By: NABIP
Medicare

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In this episode of The Benefits Brief, host David Saltzman sits down with Mike Smith, president emeritus of The Brokerage Inc. and a longtime leader in the Medicare marketplace, to discuss why annual Medicare certification should be more than simply checking a box. Mike shares the story behind NABIP’s Medicare Certification and how experienced agents, agencies and FMOs helped shape a course grounded in the real-world situations Medicare professionals encounter every day. He explores how the program emphasizes practical knowledge, compliance and suitable plan recommendations while providing a straightforward certification experience designed for working agents. Mike also discusses the program’s growing carrier and FMO acceptance and how NABIP members can help expand its reach.


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