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Long-Term Care Planning: A Growing Need and Opportunity for Advisors

September 17, 2026  |  By: NABIP
Long-term Care

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In this episode of The Benefits Brief, host David Saltzman sits down with Lori Martin, principal at Envision Benefit Specialists and chair of NABIP’s Long-Term Care Working Group, to discuss America’s growing long-term care challenge and the role benefits professionals can play in helping clients prepare. Lori explores the importance of planning before a care crisis occurs, common misconceptions about Medicare and long-term care, and the evolving individual, group and short-term care markets. She also shares how advisors can incorporate long-term care into their practices, partner with specialists, create new opportunities with employer clients, and help individuals and families better prepare for the financial realities of extended care.


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