In this episode of The Benefits Brief, host David Saltzman sits down with Kristin Ray, sales and marketing manager at NexBen and vice chair of NABIP’s Media and Communications Committee, to discuss how insurance agents and brokers can use social media to connect with consumers during Open Enrollment. Kristin shares practical strategies for building trust, communicating the value of working with a licensed professional and creating authentic, educational content that resonates with local communities. She also explores how to maintain a consistent social media presence, use video and AI effectively, navigate Medicare marketing compliance requirements and turn online engagement into meaningful client conversations. Plus, learn how NABIP’s OEP and AEP toolkits and social media resources can help agents strengthen their outreach throughout enrollment season.
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